She’s May Be A Bit Too Perky – But The Motorcycle Insurance Lady, Flo, Needs Your Help
Flo, the all-too-helpful-and-jaunty insurance clerk featured in commercials from Progressive Insurance, has been nominated for the Madison Avenue Advertising Walk of Fame.
That’s not good enough for our girl, though, she wants to take the checkered flag, and she’s looking for your support. The public chooses the winners through a popular vote, and only two of the teevee talking and selling heads will take home the title of “Advertising Icon of the Year.”
“I’m calling on Flo Nation – especially her 3.1 million Facebook fans–to make their voices heard,” said Progressive’s Chief Marketing Officer Jeff Charney.
Who knew? There are 3.1 million people who took the time to give Flo some love on Facebook? And there really is a “Flo Nation?”
Stephanie Courtney, the actress who plays Flo, has had quite a ride, but she’s more than just an insurance shill. Courtney is a senior member of famed Los Angeles improv troupe the Groundlings, and what began with a simple audition for a commercial last fall turned into a monster.
To get the signature “look,” the comedian and actress is regularly subjected her to two hours of hair and make-up tomfoolery.
“They tease my hair, spray it and stick the headband in it,” Courtney explains. “And the makeup is like painting a portrait on my face. It’s insane. It totally changes things on my face. It’s like having a mask on.”
“Flo” has also done some work in the movies and appeared in “The Heartbreak Kid” and “Blades of Glory,” and was one of four leads in the smart adult comedy “Melvin Goes to Dinner.” Courtney is also featured on a recurring role as a switchboard operator on the show “Mad Men.”
Should Flo make it through the grueling competition and come out on top, she’ll join past winners such as Juan Valdez, Orville Redenbacher, Mr. Peanut and the little cartoon M&Ms among a host of others.
What, no “Slap Chop” guy?
In keeping with her always sunny and positive personality, Flo refuses to be impressed with suddenly being the toast of Madison Avenue.
“My life goals are pretty simple – to ride a unicorn through a waterfall of glitter; and save people hundreds on motorcycle insurance,” she said. “Right now, I like my chances of accomplishing both.”
Motorcycle Insurance Tips of the Day
The more popular the model of your motorcycle is, the cheaper it will be to insure. Why? Because the insurance company has to assess what it’s going to cost to repair your bike in the event of an accident, and when there are a lot of them around, it’s going to be much cheaper and easier to source replacement parts for the repairs.
- Make sure your insurance policy is in force. Some companies have a winter layaway period when some coverages are restricted. Check with your insurance company to see if you have a type of limited coverage.
- Update your policy. Let your insurance company know about any changes such as additional riders, a new address or newly customized parts. A quick call to your independent agent can secure coverage that meets your needs.
- Get coverage for customized parts. Parts such as chrome plating, a new paint job, saddlebags, or special rims can increase the value of your bike. If you’ve added custom parts or equipment, make sure they’re protected.
- If you don’t need it to cover it, then drop the coverage. If you own an older bike, check its value. Don’t pay for coverage that you don’t need. Consider dropping collision coverage when the premium exceeds a total of 10 percent of the bike’s fair market value.
- Shop around, and not just with Flo. Prices vary from company to company, so make sure you’re buying from a national carrier who offers specialized motorcycle insurance. If you purchase comprehensive and collision coverage, consider raising your deductibles to lower the cost of your premiums.