India: Do The Big Motorcycle Makers Threaten Royal Enfield?

Royal Enfield logo

The new kids on the block in India, mainstream motorcycle manufacturers BMW, Ducati, Harley-Davidson and Piaggio, are a threat to local manufacturer Royal Enfield.

The classic Royal Enfield is situated above the local and cheap motorcycles, and below the expensive imports, but for many affluent Indian bikers, they now have more choice.

How will Royal Enfield react?

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